Our Mission

We advance the travel industry's social impact to help people and places thrive. 

Tourism Cares, a 501(c)3 nonprofit*, is the charitable community of the travel and tourism industry.  We unite the industry to make a greater impact on shared priorities, and to help each company fulfill its giving goals. Our members include leading travel associations and companies, together helping destinations in need, supporting our workforce, and improving our corporate social responsibility. 

As a community, we:

Work together for maximum impact, focusing industry volunteering and charitable giving on tourism destinations that matter to us all, including after a natural disaster.

Champion excellence in giving by travel—sharing, learning and celebrating together so each can be more effective for their causes and communities. 

Leverage the unique power of our industry doing good, including our knowledge and influence with travelers. 

Tell our stories, so that the industry—and the public—knows our passion for stewardship.

Founded by NTA and USTOA in 2003, with representation from ASTA, IATAN and many of the industry’s leading companies and associations, we span and connect the entire industry around giving back. 

*To see Tourism Cares' most recent Audited Financial Statements click here

*Read about our registered trademark.