Planeterra Lunch N' Learn at Tourism Cares HQ

“When you’re riding with one of the women, don’t forget to look at all the drivers passing by with their mouths gaping open that a woman is not only driving but driving a commercial vehicle in India!” 

Jamie Sweeting, president of Planeterra Foundation, led a lunch n’ learn at our office last week where he talked about Planeterra projects, one of them being Women On Wheels in New Delhi— a business that empowers women by providing the training and resources they need to become professional, self-sustaining commercial drivers. Women who take the course are also trained in basic first aid and self-defense, in addition to lessons in communications and human rights. Women On Wheels is the official airport pick-up partner of G Adventures, so if you take one of their tours through New Delhi, you’ll get to meet one of the extraordinary women whose life has been changed through this program.

This project is just one example of the foundation’s model of empowerment through sustainable tourism. Planeterra was created by G Adventure founder, Bruce Poon Tip, in 2003 to improve people’s lives by creating and supporting local enterprises that bring underserved communities into the tourism value chain. In 2016 alone, they successfully implemented 11 new social enterprises to the G Adventures market. Planeterra projects are introduced in locations that have a high number of tours and passengers passing through, giving community members the customer base they need to see their business succeed.

In 2016 Planeterra officially launched their “50 in 5” campaign with a goal to integrate 50 new social enterprise projects into G Adventures trips in five years and they are well on their way to reaching their goals! If you want to learn more, visit:

Thank you, Jamie, for the inspiring visit and updates on your work. We’re so happy to be in good company, helping to create a world of good.

If you’d like to visit Tourism Cares and present a lunch n’ learn opportunity to the staff, please email