Tourism Cares, a US nonprofit organization based in Norwood MA, is the charitable arm of the travel and tourism industry.  We support tourism destinations in need through giving and volunteering, we promote excellence in travel corporate social responsibility, and we invest in the future of our workforce.

Tourism Cares is hiring!

COMMUNITY ENGAGEMENT MANAGER

Norwood, MA 02062 | Full-time

Tourism Cares, the charitable arm of the North America travel and tourism industry, is seeking an experienced professional to join our team as Community Engagement Manager.

Role and Responsibilities

The Community Engagement Manager maintains a hybrid role that takes into account the management of membership renewals and existing member relations, along with a media, ad campaign and programs component focused on member recognition and fundraising. The Community Engagement Manager is also responsible for the successful execution of Tourism Cares major member fundraising events (USTOA Auction, NTA Rocks, and Travel Weekly Hearts of Travel).

The Manager reports to the Director of Development and Member Relations, and partners with other members of our leadership team and broader staff.

Specific responsibilities include:

Membership cultivation & stewardship

  • Deliver a positive member experience through regular engagement and communication with membership community.

  • Promote a culture that is donor-centric, where requests from internal and external stakeholders are responded to with a high degree of urgency, professionalism and accuracy.

  • Increase surface contact and deepen relationships with all members, by priority and leveraging senior staff as relationship managers and other staff as needed; personal and direct management of a large number of accounts.

  • Help shape key philanthropy-related messaging in cooperation with the Director of Development and Leadership team including the annual report, impact reports, and other collateral to demonstrate donor impact.

  • Support all staff with a moves management plan to identify, research, cultivate, solicit, and steward all members successfully

Account management

  • Update Member Community Services web page and Member Directory to reflect current member community status.

  • Ensure effective data management/CRM use (i.e. SalesForce) for proper recognition, activity tracking and contact management for our members

  • Contribute to and help deliver a communications and engagement strategy to drive inspiration, learning and action by members

  • Generate awareness of membership tools and resources

  • Specific prospect research to identify needs, preferences, and impact angles. Market research to identify new member opportunities and industry research to identify current membership impact priorities. Stay current with competition and industry trends.

  • Advise marketing team with media/social media strategy that celebrates our members and maximizes the interactivity of our member network

  • Contribute to the editorial content of all membership marketing materials

  • Steward and solicit membership for content on membership impact

  • Strategic representation at events across the industry

  • Perform annual membership audit and provide analysis of achievements and variances with the Director of Development and TC leadership team

  • Be a resource for other employees in terms of database tools/capabilities

Media planning & ad campaign management

  • Responsible for the renewal of In-kind Media agreements and develop strategy in coordination with marketing team to utilize print and digital in-kind assets

  • Maximize our portfolio of in-kind advertising donated by Travel Weekly, TravAlliance Media and others

  • Manage Member Recognition Ad Campaign (MRAC) and creation of comprehensive placement strategy

  • Collection and submission of MRAC materials within schedule and communicate placement to member accounts

Fundraising Program Management

  • Lead the fundraising events by establishing strategy, materials and standard operation procedures for attaining in-kind contributions from prospects. Current fundraisers include Tourism Cares Silent Auction at the annual USTOA Conference, Hearts of Travel Awards, Tourism Rocks at NTA Travel Exchange and in-kind auctions with IITA and American Cup.

  • Facilitate regular team communications and status meetings to ensure overall goal is attained within established timeline

  • Create prospect reports in Sales Force and continuously update status of contributions up through and post auction

  • Acquire and aid opportunity RM’s in the acquisition of essential materials to post completed items for bid to the Auction site

  • Finalize all distribution of gift items, donor acknowledgements and reporting of auction outcome

Qualifications

The ideal candidate will have 4+ years of experience in tourism related field or a non-profit membership organization, with the following experience and attributes:

  • Passion for our mission: for positive outcomes in tourism communities, and excitement at the prospect of working at a growing non-profit

  • Demonstrated success in sales or nonprofit fundraising/ major gifts at a small- to mid-size organization

  • Relationship/account management experience, ideally in a membership or nonprofit organization

  • Experience contributing marketing and communications plans, with a premium on client/donor communications

  • Experience with Salesforce strongly preferred

  • An effective and pro-active communicator, thrives working independently, and in a fast-moving environment with staff remotely based and traveling frequently

  • Strong commitment to supporting team members/internal clients

  • A problem solver committed to continuous improvement in a creative environment

  • Pro-active and performance driven. If coming from the for-profit sector, nonprofit board or volunteer experience is important

  • Knowledge of the travel and tourism industry is a plus but not required

  • Bachelor’s degree in related field required (fundraising, communications, sales)

  • Flexibility to travel for meetings, trade shows and volunteer events

  • Good humor and joy in the work and in teamwork

Additional Details and How to Apply

This is a full-time, exempt position based at Tourism Cares’ Boston area office (20 Vernon St, Norwood, MA). Tourism Cares is an Equal Opportunity Employer and will not discriminate on the basis of sex, race, ethnicity, or orientation.

Email your cover letter and resume to Dean Jacobberger: dean.jacobberger@tourismcares.org