Tourism Unites When Crisis Hits
How our strategy is different-- and tailored for travel companies and destinations.
While tailored to a particular event, our strategy revolves around recovery investments to improve the visitor experience and quality of life at a destination once tourism has recovered.
Recovery Tourism Investments
Physical restoration of valuable but vulnerable sites.
Promote recovery tourism through marketing and engage travel buyers, helping our operators, travel agents, publishers to help tourists return.
Renewal Tourism Investments
Invest in social enterprises, so that when tourism fully recovers its benefits increasingly help those most in need; we may also support training for effective volunteerism, which often follows a disaster.
Capacity building for tourism NGOs, so impacted organizations that are the long term stewards of a destination come back stronger.
Workforce skills and talent development, boosting the capacity of professionals, especially during a time when part of the tourism workforce is displaced and rebuilding.
What we've done, together
Led efforts to clean up sites after Hurricane Katrina and Hurricane Sandy.
Respond to the devastation of the 2015 earthquake in Nepal. Learn more about the fund and how you can give back to Nepal including the most important investment-- visiting using the Meaningful Travel Map of Nepal as your guide!
Thank you to all contributors so far, especially top donors: American Bus Association (ABA), The Eric Friedheim Fund & William Torres and many others including:
And 200+ companies and individuals who have contributed more than $250,000 to the Destination Disaster Recovery Fund this year!
Nepal Recovery Fund:
When the devastation of the April 25, 2015 earthquake in Nepal struck, Tourism Cares urged the industry to fund immediate relief efforts – and to reserve some giving specifically for Nepal’s tourism industry and its long-term recovery. Together, we've raised more than $90,000 from more than 220 companies and individuals for recovery.
We have used the fund to revitalize Nepal's product and marketing, with targeted investments in projects that otherwise fall through the cracks and for training and industry professionals, among others.