We advance the travel industry's social impact to help people and places thrive.
Tourism Cares, a 501(c)3 nonprofit*, unites the travel and tourism industry to benefit the people and places our industry depends on. We believe it’s in our best interest to support the destinations we all depend on so that communities, travelers and businesses can prosper. Our members include leading travel associations and companies who we mobilize to use business as a force for good by convening, educating, and motivating all sectors to make a positive impact through travel.
Founded by NTA and USTOA in 2003, with representation from ASTA, IATAN and many of the industry’s leading companies and associations, we span and connect the entire industry to do better—together.
*Read about our registered trademark.