Tourism Cares Destination Membership Program

Elevate Your Destination’s Impact

Tourism is more powerful when it gives back: to travelers and local communities. As a destination, you hold the opportunity to create a positive impact for your community by creating economic opportunities, preserving cultural heritage, and conserving the environment. Tourism Cares’ Destination Membership Program helps you lead that transformation—equipping your DMO with the tools, visibility, and global connections to champion sustainable tourism for your community, while enhancing the visitor experience.

Tourism Cares Member Benefits

By supporting Tourism Cares through a membership, you will showcase your destination’s commitment to creating a positive impact for your community. As a Tourism Cares member, you will receive an array of benefits and support in your organization’s sustainability journey, including:

Graphic of a person standing in front of a chalk board pointing with a stick.

Professional Development & Sustainability Education

Graphic of three head silhouettes connected in a triangle

Cross-sector Networking & Industry Connections

Graphic of four hands connecting together with a drawing of a heart in the middle.

Immersive Experiences & Engagement Opportunities

Graphic of an award ribbon with a drawing of two plant leaves in the middle.

Recognition as a Sustainability Thought-leader

For a list of more benefits by giving level, please visit our full benefits page.

“Working with Tourism Cares has been by far the best return on investment we’ve made in terms of direct impact, sustainability, and business growth.”

— Malia Asfour, Jordan Tourism Board North America

By joining the Destination Membership Program, you’ll not only access the Meaningful Travel Map but also the opportunity to showcase your destination’s unique sustainability story through an array of benefits, including:

  • Positioning Your DMO as a Sustainability Leader
    Membership demonstrates your destination’s commitment to responsible travel, showcasing your brand as an innovator in sustainable tourism.

  • Growing Community Impact
    Strengthen your destination’s capacity to support local communities, small businesses, and cultural and environmental stewardship through Tourism Cares’ meaningful travel initiatives.

  • Increase Industry Visibility
    Align your destination with global sustainability leaders and be recognized among peers, partners, and the travel trade as a forward-thinking DMO..

As a destination member, you will have the ability to be included on the Tourism Cares Meaningful Travel Map, an interactive tool that helps the travel trade and sustainably-minded travelers easily source sustainable, community-led experiences, retailers, services, accommodations, and tours in destinations.

Put Your Destination on the Map!

Membership Information Form

Interested in joining Tourism Cares’ membership community? Please fill out the form below, and a Tourism Cares staff member will be in touch with you shortly.

SPOTLIGHT: LUDUS LAB | Singapore

Destination Partner: Singapore Tourism Board

DEI is at the heart of Ludus Lab's mission. They foster interaction among all team members, regardless of ability and organize accessible experiences. Also emphasizes storytelling, especially of underdogs and those who have overcome challenges, and actively collaborates with community organizations. ​