Upcoming Webinars
From Summit to Action: How Thailand is Driving Meaningful Travel
Tuesday, December 9 | 1 p.m. EST
Planning an event or advancing your sustainability strategy is only useful if it leads to action. This webinar will showcase how to turn ideas into reality, demonstrating how companies and destinations can transform convenings into concrete next steps. Using Tourism Cares' Global Meaningful Travel Summit in Thailand as an example, we will outline the key themes that emerged from the Summit and offer practical ways the travel industry can plug into meaningful travel now. The conversation will focus on the benefits of community tourism and how it can offer unique, engaging product development, while meeting client demands.
We’ll also hear from the Tourism Authority of Thailand on their next steps and focus areas in advancing their own sustainability journey.
Who should attend: Anyone in the travel trade—DMOs, tour operators/product teams, community-based enterprises, advisors, media, and partners looking to align impact with market demand. No prior Summit participation needed.
Note: This session will be recorded and sent to all registrants post-webinar.
Previous Tourism Cares Webinars
Meaningful Travel Spotlight: Spreading Sustainability Across The Nordics, Nov. 20
Meet sustainable tourism partners across Denmark, Finland, Norway, and Sweden who invite travelers to experience the Nordic region with care and purpose. This webinar showcases partners from the Meaningful Travel Map of The Nordics that are immersing travelers across The Nordics while supporting their communities, preserving landscapes, and making a positive impact across this diverse and captivating region
Meaningful Travel Virtual Roadshow: Galveston Edition, November 2025
Join Tourism Cares for its final stop of its Meaningful Travel Roadshow series. This digital program brings the stories and impact of Galveston, Texas, directly to you, diving into pressing sustainability topics like community engagement, cultural heritage, and coastal conservation. Using Galveston as a living case study, participants will learn actionable strategies to integrate meaningful travel into their business and destination. As the birthplace of Juneteenth, Galveston offers profound lessons in African-American history, resilience, and community-led conservation.
Meaningful Travel Spotlight: Experience Scotland Through the Seasons, October 2025
Travel deeper into Scotland with Tourism Cares and VisitScotland as we highlight year-round experiences featured on the Tourism Cares Meaningful Travel Map. This webinar showcases accommodations and experiences that remain open throughout the year, offering travelers authentic opportunities to connect with local culture, heritage, and nature, no matter when they visit. Learn what makes these organizations special each season and how you can craft itineraries that allow travelers to immerse themselves in Scotland while making a positive impact on local communities.
Designing with Purpose: Bringing Sustainability to Life Through Meaningful Events, August 2025
Led by Tourism Cares and Northstar, listen to an inspiring webinar that will explore the core principles of meaningful event design. Designed for meeting planners, DMOs, corporate advisors, and event professionals across the MICE industry, this session introduces the foundational concepts of sustainable event planning—including accessibility and inclusivity, carbon reduction, ethical sourcing, and community engagement. You’ll walk away with practical strategies to integrate sustainability throughout the entire event lifecycle.
How Travel Advisors Are Embracing Sustainable and Impactful Travel, May 2025
In celebration of Travel Advisor Appreciation Month, Tourism Cares hosted a candid conversation with travel advisors approaching their work with purpose. Hear from advisors on what inspires them to sell meaningful, impactful products and what changes they’ve made to grow their business in alignment with their values and those of their guests.
Understanding and Implementing Nature Positive Tourism, February 2025
Led by Tourism Cares and ANIMONDIAL, this engaging webinar introduces the concept of Nature Positive Tourism and how the travel industry can play a leading role in global nature protection and restoration. This session will equip you with actionable insights to help you align your business, while providing insights into how travel companies and professionals can become a “guardian of nature.” Explore practical strategies and real-world examples of how travel businesses can reduce their environmental footprint, restore ecosystems, and contribute to a thriving planet.
An Introduction to Creating a Sustainability Strategy, January 2025
Tourism Cares and the United States Tour Operators Association (USTOA) discussed the organizations’ new Sample Sustainability Strategy. This practical, industry-first guide empowers tour operators and travel professionals to integrate sustainable tourism into every aspect of their operations. Available to Tourism Cares and USTOA members, this new framework offers step-by-step strategies, actionable resources, and best practices for creating a sustainable tourism plan..
Meaningful Travel Spotlight: Sustainable Scotland Product Showcase, October 2024
Hosted by Tourism Cares and VisitScotland, hear directly from Scottish suppliers who have developed unique and meaningful experiences for the travel trade. From Scottish charities to family-run businesses to a UNESCO-accredited site, dive into what makes up a “meaningful travel experience” and help your clients form deeper connections with Scotland’s people and places while enabling tourism to be a real force for good.
Climate Justice in Tourism: An Introductory Guide, August 2024
Hosted in partnership with The Travel Foundation, Tourism Cares, CREST, the University of Waterloo, and Cuidadores de Destinos, this webinar discussed the findings from a new joint report, "Climate Justice in Tourism: An Introductory Guide." The webinar kicked off a much-needed discussion about how the travel industry needs to urgently coordinate resources and allyship for communities most at risk from climate change, particularly those who rely heavily on tourism.
Meaningful Travel Spotlight: Inspiration and Insight from Communities Generating Positive Impact in Panama, July 2024
Hosted by Tourism Cares and Visit Panama, this webinar dives into Panama's sustainable tourism offerings and highlights the impact partners featured on the Meaningful Travel Map of Panama. Panama is the latest host of the Tourism Cares Global Meaningful Travel Summit, and this webinar features Panamanian changemakers and destination experts who provide insights on how to create more enriching and responsible travel experiences in Panama.
Meaningful Travel Spotlight: How Mato Grosso do Sul's Sustainable Offerings Can Benefit Clients and Communities, June 2024
Join Tourism Cares for an exciting exploration of Mato Grosso do Sul, a biodiverse treasure in Brazil’s Central Western region. Meet the local changemakers who are using tourism to drive social, environmental, and economic impact for their communities. Discover how sustainable tourism can be leveraged for tourism expansion in the region by hearing directly from the people who are benefiting from these initiatives.
Places to Love: A Community Tourism Chat with Samantha Brown and JoAnna Haugen, April 2024
Join award-winning travel writers Samantha Brown and JoAnna Haugen, along with Tourism Cares’ Chief Impact Officer Paula Vlamings for a virtual fireside chat as they discuss the importance of community-based tourism and share personal stories of how they’ve seen travel positively – and sometimes negatively – impact locals. Learn how to better infuse sustainable storytelling into your operations that will inspire your customers and benefit the places that you serve.
Meaningful Marketing - How to Holistically Infuse Sustainability into Destination Marketing to Ensure Communities Thrive, April 2024
Destinations are now at a critical juncture where sustainable tourism practices are not just desirable to travelers but are imperative to ensuring their local communities thrive – today and into the future. Learn how to go beyond the “green” side of sustainability to build a destination marketing plan that is beneficial to your community’s economic, social, and environmental well-being.
The Adventure Travel Trade Association and Tourism Cares Present: Jordan, Up Close & Personal, March 2024
Hear from ATTA’s CEO Shannon Stowell, Tourism Cares’ CEO Greg Takehara, and others, along with moderator Travel Weekly’s Arnie Weissmann, as they share stories of Jordan’s innovation, resilience, and meaningful experiences while answering questions about traveling to this important area within the Middle East.
Building a Meaningful Supply Chain, September 2023
Watch the second installment of the USTOA’s Sustainability is Responsibility (SIR) education series in partnership with Tourism Cares. This free webinar explores how tourism companies are integrating social enterprises, community-based tourism, and other impact partners to create sustainable supply chains that directly benefit host communities, protect cultural and environmental assets, and connect guests with destinations in a deeper way.
SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES
Squamish Lil’wat Cultural Centre | Tourism Cares Grantee
Squamish Lil’wat Cultural Centre was provided support on behalf of Globus Family of Brands to support ongoing mentorship, build capacity and foster resiliency for Indigenous community members through meaningful employment. The grant funds will also be used to develop a new guided tour called ANCIENT MEDICINES, enriching and connecting the cultural identity of the Indigenous Youth Ambassadors and Cultural Ambassadors the Centre works with.