Upcoming Webinar

How Travel Advisors Are Embracing Sustainable and Impactful Travel

Monday, May 19, at 12 p.m. EST

In celebration of Travel Advisor Appreciation Month, join Tourism Cares on Monday, May 19, at 12 p.m. EST, for a candid conversation with travel advisors who are approaching their work with purpose. Moderated by Emma Weissmann, Editor-in-Chief of AGENTatHOME and Executive Editor of TravelAge West, this webinar brings together advisors who are exploring sustainability in different ways—from selling new kinds of products to shifting how they engage with guests.

Hear from advisors just like you on what inspires them to sell meaningful, impactful products and what changes they’ve made to grow their business in alignment with their values and those of their guests. Whether you’re just starting your sustainability journey or looking to deepen your commitment, you’ll walk away with actionable advice and new resources, including Meaningful Travel Training and the Tourism Cares Meaningful Travel Map.

This is not just a conversation—it’s a starting point. Join us to be inspired, get equipped, and connect with a growing community of advisors who believe that travel can and should be a force for good.

Featured Panelists:

  • Vicky Smith – Earth Changers
    Vicky runs Earth Changers, a UK-based sustainable travel platform that connects travelers to high-impact experiences around the world. She curates purpose-driven trips that support conservation, community development, and education.

  • Kristin Winkaffe – Winkaffe Global Travel
    Kristin runs a boutique agency offering luxury and family travel with a growing focus on meaningful, community-engaged experiences. She incorporates social impact vendors and carbon-conscious choices into her itineraries.

  • Robin Reiner – Robin Wing Travel
    Robin focuses on curated travel that reflects client values. Her agency’s strength lies in designing immersive trips with local hosts, prioritizing sustainability, and responsible tourism.

  • Lydia Alvita – Aiden and Ivy
    Lydia specializes in tailor-made luxury travel, entertainment travel, and destination weddings. Her itineraries often highlight culturally rich and underexplored destinations. Her itineraries are crafted to inspire, immerse, and transform.

Previous Tourism Cares Webinars

Understanding and Implementing Nature Positive Tourism

Led by Tourism Cares and ANIMONDIAL, this engaging webinar introduces the concept of Nature Positive Tourism and how the travel industry can play a leading role in global nature protection and restoration. This session will equip you with actionable insights to help you align your business, while providing insights into how travel companies and professionals can become a “guardian of nature.” Explore practical strategies and real-world examples of how travel businesses can reduce their environmental footprint, restore ecosystems, and contribute to a thriving planet.

An Introduction to Creating a Sustainability Strategy

Tourism Cares and the United States Tour Operators Association (USTOA) discussed the organizations’ new Sample Sustainability Strategy. This practical, industry-first guide empowers tour operators and travel professionals to integrate sustainable tourism into every aspect of their operations. Available to Tourism Cares and USTOA members, this new framework offers step-by-step strategies, actionable resources, and best practices for creating a sustainable tourism plan..

Meaningful Travel Spotlight: Inspiration and Insight from Communities Generating Positive Impact in Panama

Hosted by Tourism Cares and Visit Panama, this webinar dives into Panama's sustainable tourism offerings and highlights the impact partners featured on the Meaningful Travel Map of Panama. Panama is the latest host of the Tourism Cares Global Meaningful Travel Summit, and this webinar features Panamanian changemakers and destination experts who provide insights on how to create more enriching and responsible travel experiences in Panama.

Meaningful Travel Spotlight: How Mato Grosso do Sul's Sustainable Offerings Can Benefit Clients and Communities

Join Tourism Cares for an exciting exploration of Mato Grosso do Sul, a biodiverse treasure in Brazil’s Central Western region. Meet the local changemakers who are using tourism to drive social, environmental, and economic impact for their communities. Discover how sustainable tourism can be leveraged for tourism expansion in the region by hearing directly from the people who are benefiting from these initiatives.

Places to Love: A Community Tourism Chat with Samantha Brown and JoAnna Haugen

Join award-winning travel writers Samantha Brown and JoAnna Haugen, along with Tourism Cares’ Chief Impact Officer Paula Vlamings for a virtual fireside chat as they discuss the importance of community-based tourism and share personal stories of how they’ve seen travel positively – and sometimes negatively – impact locals. Learn how to better infuse sustainable storytelling into your operations that will inspire your customers and benefit the places that you serve. 

Meaningful Marketing - How to Holistically Infuse Sustainability into Destination Marketing to Ensure Communities Thrive

Destinations are now at a critical juncture where sustainable tourism practices are not just desirable to travelers but are imperative to ensuring their local communities thrive – today and into the future. Learn how to go beyond the “green” side of sustainability to build a destination marketing plan that is beneficial to your community’s economic, social, and environmental well-being.

Meaningful Travel Spotlight: Sustainable Scotland Product Showcase

Hosted by Tourism Cares and VisitScotland, hear directly from Scottish suppliers who have developed unique and meaningful experiences for the travel trade. From Scottish charities to family-run businesses to a UNESCO-accredited site, dive into what makes up a “meaningful travel experience” and help your clients form deeper connections with Scotland’s people and places while enabling tourism to be a real force for good.

Climate Justice in Tourism: An Introductory Guide

Hosted in partnership with The Travel Foundation, Tourism Cares, CREST, the University of Waterloo, and Cuidadores de Destinos, this webinar discussed the findings from a new joint report, "Climate Justice in Tourism: An Introductory Guide." The webinar kicked off a much-needed discussion about how the travel industry needs to urgently coordinate resources and allyship for communities most at risk from climate change, particularly those who rely heavily on tourism.

The Adventure Travel Trade Association and Tourism Cares Present: Jordan, Up Close & Personal.

Hear from ATTA’s CEO Shannon Stowell, Tourism Cares’ CEO Greg Takehara, and others, along with moderator Travel Weekly’s Arnie Weissmann, as they share stories of Jordan’s innovation, resilience, and meaningful experiences while answering questions about traveling to this important area within the Middle East.

Building a Meaningful Supply Chain

Watch the second installment of the USTOA’s Sustainability is Responsibility (SIR) education series in partnership with Tourism Cares. This free webinar explores how tourism companies are integrating social enterprises, community-based tourism, and other impact partners to create sustainable supply chains that directly benefit host communities, protect cultural and environmental assets, and connect guests with destinations in a deeper way.

SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES

Squamish Lil’wat Cultural Centre | Tourism Cares Grantee

Squamish Lil’wat Cultural Centre was provided support on behalf of Globus Family of Brands to support ongoing mentorship, build capacity and foster resiliency for Indigenous community members through meaningful employment. The grant funds will also be used to develop a new guided tour called ANCIENT MEDICINES, enriching and connecting the cultural identity of the Indigenous Youth Ambassadors and Cultural Ambassadors the Centre works with.