The Path Forward: Sustain the Future of Travel 

The travel and tourism industry stands at a crossroads. Around the world, destinations and communities are being tested by climate disasters, cultural erosion, and economic uncertainties. While each of us is on our own path toward sustainability, The Path Forward reminds us that our progress is strongest when we walk together. 

For more than two decades, Tourism Cares has united our industry to drive meaningful change forward by protecting the places we love, empowering local communities, and inspiring travelers to make a difference. But we can’t continue this work without you. 

Now more than ever, we need the industry to take the next step on The Path Forward. Your support sustains the programs, partnerships, and people ensuring that travel remains a force for good — today and for generations to come. 

Your Support Creates Impact That Runs DEEP 

Every step we take together moves our industry along The Path Forward and creates a more sustainable, equitable, and resilient future for travel. By donating to Tourism Cares, you help: 

• Develop sustainable tourism initiatives that strengthen destinations worldwide. 

• Empower local communities through jobs, training, and capacity-building. 

• Expand the next generation of responsible travelers and leaders. 

• Preserve cultural heritage and fragile ecosystems for generations to come. 

These efforts don’t just protect the future of travel — they define The Path Forward for our industry. 

Our 2025 Goal: $145,000 to Advance Meaningful Travel