Global Meaningful Travel Summit: Peru
The Tourism Cares Meaningful Travel Summit will convene a small, highly curated group of travel industry leaders at a pivotal moment for one of the world’s most iconic destinations.
Peru stands at a critical crossroads. As global demand surges and visitation to places like Machu Picchu reaches historic levels, the decisions made today will shape the future of Peru’s communities, cultural heritage, and natural landscapes for generations to come. The Summit is grounded in this reality — exploring how tourism can move beyond volume toward value, and how intentional product development can help protect what makes Peru extraordinary while expanding economic opportunity.
Designed as an invite-only experience, the Summit brings together tour operators, travel advisors, destination partners, and industry stakeholders who share a vested interest in building — or reimagining — meaningful travel in Peru. Participation is limited to ensure deep dialogue, hands-on learning, and meaningful relationship-building. Those interested in attending may express interest via an application form.
Lima, Cusco and The Sacred Valley | October 17 - 23
Registration Member Rate: $1,800 | Non-Member Rate: $2,100
Registration includes all community visits, meals listed on the itinerary, formal receptions, all ground transportation, and the domestic flight. Registration does not include accommodations, or any additional meals or activities not listed in the itinerary.
Tailored specifically for product development in Peru, the Summit offers participants an immersive opportunity to learn directly from local changemakers, community partners, and industry peers working on the ground.
While the focus is Peru, the insights, frameworks, and conversations surfaced throughout the week are highly transferable across destinations, making the Summit relevant for anyone engaged in building more responsible, resilient travel experiences anywhere in the world.
Through hands-on workshops, facilitated discussions, and place-based experiences, participants will explore how tourism can be designed to benefit host communities, safeguard cultural and environmental assets, and meet evolving traveler expectations — not just in Peru, but across the global travel industry.
Key Objectives of the Summit include:
Centering Community-Led Development
Exploring how tourism products in Peru can be developed in partnership with local communities, ensuring that economic benefits remain local and that residents play an active role in shaping the visitor experience.
Rethinking Iconic Destinations at a Tipping Point
Examining the pressures facing globally recognized sites like Machu Picchu and identifying practical strategies to manage demand, diversify experiences, and support long-term destination resilience.
Designing Meaningful Travel Products
Providing hands-on insight into how tour operators, advisors, and destinations can integrate meaningful travel principles into itineraries, partnerships, and sales strategies — with Peru as the case study.
Safeguarding Cultural and Natural Assets
Highlighting how conservation, cultural preservation, and regenerative practices can be embedded into tourism models that protect Peru’s landscapes, heritage, and biodiversity.
Fostering Cross-Sector Collaboration
Creating space for dialogue and partnership between tour operators, travel advisors, suppliers, NGOs, and destination leaders to support a more aligned, intentional approach to tourism development.
Inspiring Industry-Wide Action
Challenging participants to reflect on their role in shaping the future of travel and to leave the Summit with a clear commitment — whether through product changes, partnerships, or advocacy — that contributes to positive impact in Peru and beyond.
Meaningful Travel Map of Peru
The program is helping to further the following Sustainable Development Goals:
SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES
Squamish Lil’wat Cultural Centre | Tourism Cares Grantee
Squamish Lil’wat Cultural Centre was provided support on behalf of Globus Family of Brands to support ongoing mentorship, build capacity and foster resiliency for Indigenous community members through meaningful employment. The grant funds will also be used to develop a new guided tour called ANCIENT MEDICINES, enriching and connecting the cultural identity of the Indigenous Youth Ambassadors and Cultural Ambassadors the Centre works with.