Equity, Belonging, Diversity + Inclusion

Travel and tourism can amplify peace, humanity, and cultural exchange.

Going somewhere good isn’t always easy. And there’s no one single way of getting there. That’s why we continually challenge ourselves and each other to find better ways of doing things.

We are dedicated to moving our industry forward in meaningful ways. To do this, we’ll need to ask the important (and sometimes uncomfortable) questions that can help us get there.

Our industry is built on shared experiences - to listen and learn from community members knowing that tourism can be a means to celebrate our differences. Yet, we know we need to do more around justice, diversity, equity, and inclusion.

We need to do a better job of amplifying communities, voices and investing in just opportunities. We are committed to creating a welcoming world for those including, but not limited to, BIPOC (Black, Indigenous, and People of Color), of all abilities and all gender identities.

This is foundational in the ‘force for good’ we are working toward. As an industry, we need to be vulnerable and honest to keep each other accountable.

Let’s ensure we use the power of travel to push for real and systemic change.

Taking Action.

What Tourism Cares is doing now:

• Monthly staff education and external training - taking the time to define and understand through shared resources, engagement with paid guest speakers, facilitators, and training.

• Initiating a program audit and stakeholder assessment to measure and increase equal representation across all Tourism Cares programs.

• Engaging at a deeper level with our industry partners by becoming members of BIPOC associations.

• Board training around race, environmental, and economic justice.

• Training on best practices around sustainability and accessibility.

• Strengthening HR policies, including a yearly diversity training opportunity and developing strict anti-racism and belonging policies.

Banner image courtesy of ProColombia.