Meaningful Travel with England
See Britain Differently through England’s Meaningful Travel Map
VisitBritain, in partnership with VisitEngland, is delighted to launch England’s Meaningful Travel Map. Regenerative tourism and responsible travel are key principles of these organizations’ strategies for growing the visitor economy in an inclusive, accessible, and sustainable way. In consultation with the Local Visitor Economy Partnership (LVEP) Programme, the England Meaningful Travel Map provides an innovative way to raise awareness of the importance of sustainable growth in England’s visitor economy landscape.
VisitEngland is leading the regenerative tourism approach across England, collaborating with the Local Visitor Economy Partnerships (LVEPs) to support the industry. It is committed to working with its stakeholders to support tourism businesses and grow the visitor economy in an inclusive, accessible, and sustainable way, ensuring that every corner of England continues to be a fantastic place to visit.
Photo: A man and a women enjoy a tour of a vineyard guided by the winemaker at Gusbourne Estate in Kent, England
Credit: Visit Kent, Rebecca Douglas
England’s Meaningful Travel Map
The Tourism Cares Meaningful Travel Map is a B2B tool that helps the travel trade and sustainably-minded travelers easily source organizations making positive social and environmental impacts in destinations. Discover vetted, sustainable offerings in Ireland that are ready to book for your next trip.
England’s Regenerative Tourism Initiatives
VisitEngland drives positive transformation for people and places using four core pathways:
People (communities and visitors)
Place (climate change, nature and responsible resource use);
Partnerships (governance and collaboration);
Growth (quality jobs, training, and sustainable innovation).
It encourages people to work together to shift how things are done so that everyone and everything benefits.
Additional Helpful Resources:
“This map will support visitors in booking accessible, sustainable travel and help to drive growth from tourism across Britain or England in an inclusive way, cementing it as a fantastic place to visit.
“We are grateful to our partners, the travel trade and Local Visitor Economy Partnerships (LVEPs) for their backing in showcasing the wonderful tourism experiences that have positive impacts across the country.”
-Andrew Stokes, VisitEngland Director
Photo: Young woman paddle boarding on River Wensum, in the Wensum Valley, Norfolk
Credit: Getty Images/Richard Drury
Photo: Sculptured water features and gardens outside the spectacular Blenheim palace.
Credit: Blenheim Palace
Photo: Two friends enjoying a zipline experience at Hangloose Adventures over the Eden Project, Cornwall, England.
Credit: Hangloose Adventures
"Partnering with Tourism Cares reflects our commitment to responsible travel. This new map for England builds on the Meaningful Travel Map already available in Scotland, showcasing Britain’s wide range of responsible tourism experiences. It makes it easier for visitors from the US and around the world to explore thoughtfully while connecting with local communities, supporting small businesses, and protecting the landscapes and heritage that make these destinations so special.”
-Carl Walsh, VisitBritain Country Manager - USA
Thank You to Our Destination Partner
Header Image: A man stands on Fleet with Pike near Buttermere, Cumbria, England; Photo Credit: VisitBritain, James Green
SPOTLIGHT:
Destination Partner: Visit Britain
The Eden Project is a global garden and immersive educational center in Cornwall, built within a former clay pit and now home to iconic biomes that celebrate the beauty and power of nature. Through inspiring exhibits, innovative sustainability initiatives, and hands-on learning experiences for all ages, Eden reconnects people with nature and sparks positive action for the planet.