Meaningful Travel Conversation Playbook
The Meaningful Travel Conversation Playbook is designed to help travel advisors turn everyday client interactions into more thoughtful, impactful travel experiences. It offers a clear approach to understanding what truly matters to your clients and shaping journeys that feel personal, memorable, and connected to place.
While clients may not ask for “meaningful travel,” they are seeking something more authentic and less typical. This playbook helps you meet that moment with confidence, building trust, strengthening relationships, and creating trips that will benefit local communities and your clients. Fill out the form to download this free sustainable tourism resource!
Participants who download the Meaningful Travel Conversation Playbook by May 31 will be entered to win a complimentary trip, Peru: Women’s Expedition, provided by Intrepid Travel. Terms and conditions apply.
The Meaningful Travel Conversation Playbook is supported by
SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES
Georgia Street Community Collective (GSCC) | Tourism Cares with Detroit 2017
A partner site during our Meaningful Travel Summit event in 2017, GSCC turned an empty lot in Detroit to what is is now the home of the Georgia Street Community Gardens. The Collective serves to revitalize the neighborhood, using the garden and education programs to mentor area youth and attract new business to the area.