Meaningful Travel with The Nordics
The Nordics – Meaningful Travel at Every Turn
The Nordics is a region of breathtaking landscapes, from dramatic fjords and snow-capped mountains to tranquil forests and charming coastal villages. Comprised of Denmark, Finland, Norway, and Sweden, it offers travelers a rare opportunity to experience natural beauty and cultural depth in a way that is equal parts adventurous and mindful. Through a united sustainable tourism cooperative, The Nordics inspires travelers to explore responsibly. By choosing off-the-beaten-path experiences, supporting locally-owned tourism providers, and engaging in community-centered activities, every journey in The Nordics offers the chance to leave a lasting mark on both the traveler and the destinations they explore.
The Nordics’s Meaningful Travel Map
The Tourism Cares Meaningful Travel Map connects the travel trade and sustainability-minded travelers with organizations creating positive social and environmental impact worldwide. Explore vetted, bookable experiences, tours, accommodations, restaurants, and more across The Nordics that are making a tangible difference.
Sustainable Tourism in The Nordics
Sustainability isn’t just a trend in the Nordics – it’s a guiding principle. Across Denmark, Finland, Norway, and Sweden, travelers can immerse themselves in experiences that honor nature, support communities and preserve cultural traditions for generations to come.
What sustainable travel looks like in The Nordics:
Stays that give back: Many hotels, cabins, and lodges are sustainably powered, built with local materials, and designed to protect and enhance the surrounding landscapes.
Taste the seasons: Dining reflects what nature provides, with chefs prioritizing locally harvested produce, wild ingredients, and small-scale producers.
Nature as heritage: From fjords to forests, travelers are encouraged to explore in ways that safeguard ecosystems and honor the Nordic principle that nature belongs to everyone.
Community at the heart: Family-run businesses, cultural cooperatives, and Indigenous knowledge keepers offer authentic experiences that uplift local livelihoods.
Innovation meets tradition: Forward-thinking design, green technology and timeless practices work hand-in-hand to create a regenerative model of tourism.
Discover The Nordics More Meaningfully
The Nordics Meaningful Travel Map opens the door to journeys that go beyond sightseeing. Use the map to uncover the unique ways Denmark, Finland, Norway, and Sweden are redefining travel – where every step, stay, and experience contributes to a more sustainable and rewarding journey.
The Northern lights in Lapland, Finland
Läckö Castle in Sweden
Copenhagen, Denmark
Kayaking with Uteguiden in Ålesund, Norway
Thank You to Our Destination Partners
SPOTLIGHT: Nutti Sámi Siida | Sweden
Destination Partner: Visit Sweden
Nutti Sámi Siida invites travelers to Jukkasjärvi to experience authentic Sámi culture through eco-tourism, specialty lodging, and reindeer-centered adventures. Rooted in Indigenous traditions and sustainability, their experiences preserve and share Sámi heritage while fostering harmony with nature.