Roadmap to Meaningful Travel: Thailand Edition

Thailand’s journey toward meaningful travel came into sharp focus during the Tourism Cares Global Meaningful Travel Summit, where industry leaders, community voices, and changemakers gathered to explore how tourism can generate deeper benefits for people and place. Through immersive site visits, collaborative workshops, and shared learning, participants examined how to strengthen community tourism, advance Thailand’s sustainability strategy, and translate inspiration into measurable action.

This case study captures the ideas and commitments that emerged: affirming that community-based, environmentally net-positive, and inclusive tourism is not a niche initiative but the future of the industry. Learn how Thailand has charted a roadmap for meaningful travel worldwide, and what all segments of the travel and tourism industry can do to advance sustainable tourism.

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