Meaningful Travel in Action
Case Studies Highlighting Tourism as a Force for Good
At Tourism Cares, meaningful travel is more than a philosophy—it’s something we put into practice alongside our partners every day. These case studies highlight the real-world collaborations that bring sustainable tourism principles to life, showing how intentional design, shared values, and trusted partnerships can create lasting impact.
Through our work with destinations, tour operators, travel brands, and community organizations, we support approaches to tourism that prioritize local leadership, protect cultural and environmental assets, and create more meaningful experiences for travelers. When companies align around these principles, tourism becomes a force for good—strengthening communities, meeting evolving traveler expectations, and supporting resilient, values-driven businesses.
Together, these stories demonstrate what’s possible when meaningful travel is not an add-on, but the foundation of how travel is designed, delivered, and experienced.
Roadmap to Travel: Thailand Edition
How can working with a non-profit support a destination’s sustainability strategy? Thailand’s journey toward meaningful travel came into sharp focus during the Tourism Cares Global Meaningful Travel Summit, where industry leaders, community voices, and changemakers gathered to explore how tourism can generate deeper benefits for people and place. This case study captures the ideas and commitments that emerged: affirming that community-based, environmentally net-positive, and inclusive tourism is not a niche initiative but the future of the industry.
Tourism Cares + EF Ultimate Break: Turning Meaningful Travel Tools into Scalable Impact
What happens when a youth travel brand turns inspiration into action? See how EF Ultimate Break partnered with Tourism Cares to embed meaningful travel across 13+ Thailand itineraries.
The Case for Community Tourism: Jordan
What does community tourism look like in practice? This report explores how Tourism Cares and its partners used the 2018 Meaningful Travel Summit in Jordan to strengthen social enterprises and support local communities.
SPOTLIGHT: MEANINGFUL TRAVEL WITH THAILAND
Learn how ‘The Land of Smiles’ is working to amplify their country’s rich culture while positively impacting its local people, communities and environment. Plus, checking out Thailand’s Meaningful Travel Map - full of local Thai partners who are making a difference in their areas.