The places that make travel meaningful
need us now.

This Earth Day, join the travel industry in protecting the destinations, communities, and ecosystems we depend on. Every dollar helps. Every voice matters.

This Earth Day, Tourism Cares is rallying our industry around a simple, collective commitment: show up for the places we love.

Your donation — $10 or whatever feels right — funds conservation initiatives, supports local changemakers, and helps ensure the destinations we send travelers to today are still there tomorrow.

It takes one minute. It makes a lasting difference.

Your donation helps:

  • Protect ecosystems and conservation efforts at destinations worldwide

  • Support local communities and small businesses that depend on tourism

  • Advance responsible, sustainable tourism initiatives across our industry

  • Ensure travel remains meaningful for the next generation of explorers