MEDIA INFORMATION
We look forward to seeing you in Peru!
Below please find links to important event information, as well as helpful links from our partners in Peru.
Photos will be available for media use post-event.
If there is anything else we can provide, including interview requests with event attendees or event hosts post-event, please do not hesitate to contact Lorin Augeri.
Understanding the Peru Summit
Why Peru?
Peru is home to some of the world's most iconic travel experiences, but its tourism story extends far beyond Machupicchu. Across the country, communities, entrepreneurs, conservation organizations, and tourism leaders are creating experiences that celebrate cultural heritage, protect biodiversity, and generate economic opportunity. Peru provides a powerful example of how tourism can support local priorities while offering travelers richer and more authentic experiences.
How are we working with the country?
Tourism Cares is working closely with PROMPERÚ to bring the Global Meaningful Travel Summit to Peru and connect travel industry leaders with the people, communities, and experiences shaping the future of tourism across the country. The partnership builds on PROMPERÚ’s own commitment to advancing sustainable and regenerative tourism, supporting experiences that connect travelers more deeply with Peru’s culture, natural environment, local communities, and small businesses.
That shared approach makes PROMPERÚ an important partner for the Summit. Together, we can help elevate locally led experiences, connect them with the global travel market, and demonstrate how tourism can create greater economic opportunity while protecting the cultural and natural assets that make Peru such an extraordinary destination.
Why Go Beyond the Iconic Sites?
Iconic destinations inspire travel, but they are only one part of a destination's story. By exploring lesser-known communities and experiences, travelers can gain a deeper understanding of Peru's diverse cultures, landscapes, and traditions while helping distribute the benefits of tourism more broadly. Visitor dispersal can help strengthen local economies, reduce pressure on heavily visited sites, and encourage longer, more immersive journeys.
How Are Communities and Experiences Selected?
The organizations and experiences featured throughout the Summit were identified in partnership with PROMPERÚ, Turismo Cuida, and COLTUR. Each reflects a commitment to community benefit, cultural preservation, environmental stewardship, or inclusive economic opportunity. Rather than showcasing tourism created for visitors, the Summit highlights initiatives that are rooted in local priorities and demonstrate how tourism can support community goals.
Why Does This Matter?
Travelers today are looking for more than a checklist of attractions. They want meaningful connections with the places they visit and confidence that their travel choices are making a positive contribution.
The Peru Summit demonstrates what that can look like in practice. By bringing together the travel industry with local communities and changemakers, the Summit explores how tourism can create memorable experiences for visitors while supporting the people, cultures, and landscapes that make Peru such a remarkable destination.
We hope journalists leave with a broader understanding that meaningful travel is not about asking travelers to do more. It is about creating more opportunities to experience destinations in ways that are authentic, respectful, and beneficial for everyone involved.
Learn more about Lima
Learn more about Cusco
Community Partners
Tourism Cares’ connection to Turismo Cuida dates back to 2012, when Peru hosted Tourism Cares’ first global program. The gathering brought together U.S. and Peruvian tourism leaders around a shared commitment to protecting the country’s natural and cultural heritage and ultimately helped inspire the creation of Turismo Cuida, Peru’s first sustainability-focused tourism nonprofit. More than a decade later, Tourism Cares returns to Peru with Turismo Cuida as a local partner, bringing the relationship full circle and continuing a shared commitment to using tourism to create positive impact for communities and destinations.
Video details previous Summit in Thailand, 2025.
Video details previous Summit in Asheville, NC, 2026.
Media Contacts:
For Tourism Cares:
Lorin Augeri, Saturday PR
On-site in Peru:
John Sutherland, Tourism Cares | Carrie Hodgen, Tourism Cares | Yuriko Aquino, PROMPERÚ
The Meaningful Travel Map of Peru
One of the biggest challenges in creating a more sustainable tourism industry isn’t a lack of interest. It’s access.
Travel companies, advisors, and travelers increasingly want experiences that benefit local communities, preserve cultural heritage, and protect the places they visit. But finding those experiences, particularly small, locally owned businesses, nonprofits, social enterprises, and community-led organizations, can be difficult.
The Tourism Cares Meaningful Travel Map was created to help close that gap.
The Map connects the travel industry directly with vetted organizations and experiences creating positive social, environmental, and economic impact in destinations around the world. By making these organizations easier to discover, the Map helps move meaningful travel from an idea into something that can actually be built into itineraries, recommended to travelers, and incorporated into the tourism supply chain.
Peru:
Peru offers an extraordinary example of what meaningful travel can look like in practice. Beyond the country’s iconic tourism experiences is a diverse network of community-based organizations, artisans, entrepreneurs, conservation initiatives, cultural experiences, and locally led tourism businesses creating opportunities for travelers to connect more deeply with the destination.
The Peru Meaningful Travel Map brings those organizations together in one accessible resource, helping the travel industry discover experiences that can diversify itineraries, spread tourism benefits to more communities, and direct more traveler spending into local economies.
During the Tourism Cares Global Meaningful Travel Summit, attendees will experience several of these organizations firsthand. But the goal is much bigger than a single event.
The Map gives attendees a way to take what they discover in Peru back into their businesses, whether that means developing new products, expanding an itinerary, recommending an experience to a client, or beginning a new local partnership. And because the Map is available beyond the Summit, travel professionals and travelers everywhere can use it to explore another side of Peru and make more intentional choices about where they go and where their tourism dollars are spent.
That is where the Map’s potential really comes to life: turning discovery into connection, connection into opportunity, and opportunity into long-term impact for communities across Peru.