Meaningful Travel Toolkit for Travel Advisors
As a travel advisor, you plan more than just trips. You create experiences that shape how travelers see the world, connect with cultures, and engage with the places they visit. Today, meaningful travel is more important than ever. Travelers are seeking deeper, more authentic experiences that go beyond the surface while also supporting the well-being of local communities and protecting the destinations that they love.
This is where you come in. Advisors have the power to guide decisions, influence impact, and help ensure that travel is a force for good.
Tourism Cares’ Travel Advisor Toolkit gives you the practical resources, insights, and connections you need to design trips that are not only memorable, but meaningful and responsible. Join us in building a future where every journey creates lasting value for both travelers and the communities they visit.
Programming for Tourism Cares’ Travel Advisor Month is supported by:
Start Here: Your Tools for Meaningful Travel
Tourism Cares Meaningful Travel Map
Discover hundreds of authentic and sustainable tourism options that can enrich your clients’ itineraries while supporting the future of our industry.
Find Vetted Experiences for Your Clients
Meaningful Travel Conversation
Playbook
This step-by-step resource shows you how to
talk about meaningful travel with your clients, communicate impact in your sales pitch
and throughout the trip.
Guide Better Client Conversations
Training & Educational
Resources
Strengthen your knowledge with practical tools and courses designed for travel advisors to learn how to integrate sustainability into your business.
Build Your Sustainability Expertise
Turn Purpose into Practice
Meaningful Travel Tips for Clients
Download this easy-to-use checklist and share it with your clients before their departure, ensuring they make informed choices that respect local cultures, support communities, and minimize their environmental footprint.
From purposeful packing tips to thoughtful ways to support local communities, this checklist offers clients practical ways to enrich their experience and leave a lasting impact.
Your clients are ready to take their meaningful trip - so how do you deliver, and how do they show up? There are things you can do as an advisor to prepare your clients to be better stewards before, during, and after their trip.
Join a Network of Impact Driven Advisors
Tourism Cares Membership Program
Become a part of a global community of travel professionals who are committed to using travel as a force for good. Members receive:
Access to exclusive resources and tools
Early, discounted access to Tourism Cares in-person events
Connections to 150+ travel companies through a members-only directory
Ability to market Tourism Cares Membership to prospective clients and partners
6 Ways Travel Advisors Can Integrate Sustainable Experiences
Learn practical ways travel advisors can integrate sustainable experiences into their itineraries, helping clients connect more meaningfully with destinations.
Supporting you Every Step of the Way.
From first conversation to post-trip storytelling, Tourism Cares supports you at every stage of the travel advisor journey. We provide the tools, resources, and guidance to help you learn, plan, sell, and deliver meaningful travel experiences that resonate with your clients and create lasting impact.
Trusted by Leading Travel Advisor Networks
SPOTLIGHT: MEANINGFUL TRAVEL WITH THAILAND
Learn how ‘The Land of Smiles’ is working to amplify their country’s rich culture while positively impacting its local people, communities and environment. Plus, checking out Thailand’s Meaningful Travel Map - full of local Thai partners who are making a difference in their areas.