Help Clients Travel with Meaning

Tourism Cares celebrates advisors’ power to shape a better future—one trip at a time.

As a travel advisor, you plan more than just trips—you create life-changing experiences that help travelers explore with intention, connect more deeply with people and places, and positively transform local communities.

Tourism Cares provides the tools and resources you need to make clients’ trips more meaningful and impactful. Join us in building a future where every journey leaves a positive legacy.

Meaningful Travel Tips for Clients

Download this easy-to-use checklist and share it with your clients before their departure, ensuring they make informed choices that respect local cultures, support communities, and minimize environmental impact. From purposeful packing tips to thoughtful ways to support local communities, this checklist offers clients practical ways to enrich their experience and leave a lasting impact.

Evaluation Guide for Sustainable Suppliers

Designed to help you assess the sustainability of your suppliers, this evaluation guide provides a framework for choosing partners that align with sustainability values. This practical tool will help you make informed decisions when selecting hotels, DMCs, tour guides and operators, airlines, restaurants, museums, and other itinerary inclusions.

Looking to grow your sustainability journey further? Check out these free tools and resources:

Other Resources for Travel Advisors

Discover hundreds of authentic and sustainable tourism options that can enrich your clients’ itineraries while supporting the future of our industry using the Tourism Cares Meaningful Travel Map.

Explore sustainability courses at your own pace. Covering topics from sustainability marketing to destination stewardship, this training will enhance your sustainability knowledge and practices in travel.

By joining Tourism Cares’ Professional Membership program, you can grow your network and knowledge in sustainable tourism. and showcase your dedication to using tourism as a force for good.

6 Ways Travel Advisors Can Integrate Sustainable Experiences

As the world becomes increasingly aware of the negative environmental and social impacts created by climate change and other human-induced activities, many businesses have shifted their focus to incorporate more sustainable practices into their operations. Discover six ways travel advisors can integrate more meaningful experiences for their clients, resulting in itineraries that positively benefit host communities, protect cultural and natural assets, and connect guests with destinations in a deeper way.

Celebrating Tourism Cares’ Advisor Members and Partners

SPOTLIGHT: MEANINGFUL TRAVEL WITH THAILAND

Learn how ‘The Land of Smiles’ is working to amplify their country’s rich culture while positively impacting its local people, communities and environment. Plus, checking out Thailand’s Meaningful Travel Map - full of local Thai partners who are making a difference in their areas.