
Help Clients Travel with Meaning
This Travel Advisor Appreciation Month, we celebrate advisors’ power to shape a better future—one trip at a time.
As a travel advisor, you plan more than just trips—you create life-changing experiences that help travelers explore with intention, connect more deeply with people and places, and positively transform local communities.
During Travel Advisor Appreciation Month in May, Tourism Cares is celebrating the power of advisors by offering tools and resources to make clients’ trips more meaningful and impactful. Join us in building a future where every journey leaves a positive legacy.
FREE - Meaningful Travel Tips for Clients
Tourism Cares is excited to introduce the Meaningful Travel Checklist—a new resource designed to help travel advisors guide their clients in traveling responsibly and sustainably. Download this easy-to-use checklist and share it with your clients before their departure, ensuring they make informed choices that respect local cultures, support communities, and minimize environmental impact. From purposeful packing tips to thoughtful ways to support local communities, this checklist offers clients practical ways to enrich their experience and leave a lasting impact.
WEBINAR - Monday, May 19, at 12 p.m. EST
Join us for a candid conversation with travel advisors who are approaching their work with purpose. Moderated by Emma Weissmann, Editor-in-Chief of AGENTatHOME and Executive Editor of TravelAge West, this webinar brings together advisors who are exploring sustainability in different ways—from selling new kinds of products to shifting how they engage with guests.
Hear from advisors just like you on what inspires them to sell meaningful, impactful products and what changes they’ve made to grow their business in alignment with their values and those of their guests. Whether you’re just starting your sustainability journey or looking to deepen your commitment, you’ll walk away with actionable advice and new resources
FREE - Sustainability Consultations in May
In honor of Travel Advisors Appreciation Month, Tourism Cares is offering advisors a free virtual sustainability consultation during the month of May.
Typically only available to Tourism Cares members, these complimentary consultations are led by the organization’s team of meaningful travel experts who help guide participants on how to integrate sustainable practices into their business operations and tour offerings.
Make an appointment using the booking calendar and start your sustainability journey today!
If you have any questions, please contact John Sutherland, Senior Director of Community Impact.
Looking to grow your sustainability journey further? Check out these free tools and resources for travel advisors.
Other Resources for Travel Advisors
Discover hundreds of authentic and sustainable tourism options that can enrich your clients’ itineraries while supporting the future of our industry using the Tourism Cares Meaningful Travel Map.
Explore sustainability courses at your own pace. Covering topics from sustainability marketing to destination stewardship, this training will enhance your sustainability knowledge and practices in travel.
By joining Tourism Cares’ Professional Membership program, you can grow your network and knowledge in sustainable tourism. and showcase your dedication to using tourism as a force for good.
6 Ways Travel Advisors Can Integrate Sustainable Experiences
As the world becomes increasingly aware of the negative environmental and social impacts created by climate change and other human-induced activities, many businesses have shifted their focus to incorporate more sustainable practices into their operations. Discover six ways travel advisors can integrate more meaningful experiences for their clients, resulting in itineraries that positively benefit host communities, protect cultural and natural assets, and connect guests with destinations in a deeper way.
Celebrating Tourism Cares’ Advisor Members and Partners




SPOTLIGHT: MEANINGFUL TRAVEL WITH THAILAND
Learn how ‘The Land of Smiles’ is working to amplify their country’s rich culture while positively impacting its local people, communities and environment. Plus, checking out Thailand’s Meaningful Travel Map - full of local Thai partners who are making a difference in their areas.